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Secret #1: The Internet has changed everything about marketing and PR, forcing businesses to adapt. Read David Meerman Scott Changes the Rules of Marketing and PR. Secret #2: Small businesses with more time than money may find publicity a great way to get the word out about their products and services. Check out: How to Use Publicity to Promote Your Business. Secret #3: Sometimes it pays to integrate traditional marketing methods with newer internet techniques. Guest expert Brian Fikes describes how to use Radio to reach a captive audience. Secret #4: If creating a marketing plan seems overwhelming, consider a tool that helps you organize your thoughts into a workable plan. Learn more by "Using Mind mapping to Create a Marketing Plan." Helpful Resources: | ||||||||||
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